Useful Tools That Don't Cost The Earth (Or Anything In Most Cases)

If you're looking to keep the costs down on your Digital Marketing, but don't necessarily want to compromise on the frequency of activity and engagement, below we have rounded up a few tools which can assist you in your ongoing efforts. Of course, we are always still here to provide partnership or support when required.

• Canva - Whilst bespoke, creative design is often the most desirable if you have limited skills in that area, Canva can be a very useful tool for making graphics and visuals in a hurry, and for free - canva.com

 

• Write Sonic - If writing is not particularly your forte, but you don't have the money to spend on a copywriter, Write Sonic is an AI writing assistant, which can help you with everything from sales literature to news and blog articles - writesonic.com

 

• Marketing Examples - If you are needing to put together some new sales and marketing campaigns, but are feeling a little short on ideas, this a good site full of examples of an array of campaigns, which may help fire up your own inspiration and be that catalyst you needed for a winning idea or two of your own -marketingexamples.com

 

• Mailchimp - Many of you may be familiar with this one already, and it's one we often use ourselves and we recommend it too. It is a great platform for the simple planning and execution of email campaigns. In fact, you probably even received this newsletter courtesy of Mailchimp. -  mailchimp.com

 

• Notion - If you are looking to get more organised with your own workload, and more collaborative with your company and team workflows, Notion is a useful free tool, which can be easily customised to help manage everything from meeting notes and project road maps, to remote working and knowledge sharing, and even has a number of helpful HR functions - notion.so

 

• Calendly - Calendly is a free schedule management tool, which makes it easier to share your diary with colleagues and clients, and let them know when you might be free for calls, meetings and appointments etc, without the need for an endless back-and-forth of emails and messages. This can be great for your sales and customer service activity. - calendly.com

 

• Zapier - If you're getting concerned that you're using so many different tools and platforms that managing them is becoming a full-time job in itself, Zapier is an automation tool which helps you integrate and synchronise disparate systems and apps and thus streamline this process. There is a free level which helps you manage and bring together all the basics, and then there are 'paid-for' levels, for those looking to develop more complete, multi-tiered solutions. Many of the main apps and systems out there are covered under the basic, free level though. - zapier.com