Monday 16th of December 2019
1. Bold Typography
One of the top website design trends of 2020 is bold typography. With thousands of thought provoking fonts to choose from, the right typography can convey a distinct message about your brand. Daring typography can complement your brand and leave a lasting impact on your visitors.
2. Concise Copy
Gone are the days of bulking your website with long-form text, exhausting every adjective in the hope of conveying your product or service. To put it bluntly, (and you should), no-one is interested in the ins and outs of what you do, but rather how it benefits them. Keeping your text to a minimum allows you to be concise and clear and will allow visitors to have a better understanding of your business by being succinct!
This one should be fairly obvious, but if you’ve not seen it before you’ll certainly be seeing a lot of it in the coming months. Interactive content on your website can tell your message in a way which is much more appealing to visitors, and can provide a more personal touch. You can implement this in ways such as video case studies, explainer videos to describe your product or service or even just some interesting visuals to keep visitors interested and engaged on your page.
Personality is key when it comes to website design. By telling people who you are, putting friendly faces behind those screens, and having a conversational tone, users are more likely to remember you. Inject your passion for your business into the design of your website so others can connect to your product or service.
5. Hidden Navigation (mobile first)
The final trend to keep your eye on in 2020 is the hidden navigation bar. Not only does this help to ensure that your site is ‘mobile first’, but it also ensures a clean design for the visuals to take precedent. A hidden navigation on your site allows for consistency between your desktop site and mobile, whilst creating ‘space’ for effective imagery.